HellasFin
Website design & development
Year
2018
Client
Hellas Fin
Services
Content Strategy
Design
Development
Collaborator
Atypical
Project
HellasFin is one of most dynamic independent consulting and property management greek companies, with high expertise and experience in international markets. The company is based in Thessaloniki and has branches in Athens and Crete and a subsidiary company in Switzerland (HF Swiss).
We were chosen by HellasFin to design and implement the new visual identity and online presence of the company. Our goal was to create a modern and UX friendly communication tool which renders HellasFin as a leading company in the Greek Wealth Management market.
Design
The website design was based on strict and legible typography to highlight the seriousness and professionalism of the company. The basis of our color palette was the red corporate combined with tones of gray. The diagonal red line that dominates design points to the dynamism and upward trend of the company. In addition, we emphasized on information architecture and easy user navigation.
Typography
In collaboration with George Triantaflagos and Atypical, we designed the Times New Roman Cut font, which serves as a reference point for HellasFin's new visual identity.
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