Protofanousi Fruits
Website redesign – Fruit export unit
Year
2020
Client
Protofanousi Fruits
Services
Design
Development
Collaborator
Ambigram
Project
Proto Protofanousis is one of the largest fruit export units in Greece. It trades 30 million kg of fruit, mainly of Greek origin, in 38 countries worldwide.
Proto entrusted us with the visual renewal of the website we had designed in 2013, in order for it to keep up with the company's steady upward trajectory but also with the modern trends of communication through the internet. The renewal included the redesign of the home page, the company presentation page as well as the presentation of the new online customer service platform. The design concept was created in collaboration with Ambigram.
Design
The design was based on the use of strict large typography that communicates the size and growth rates of the company and on the free, unrestricted placement of colorful fresh fruits and leaves. The composition is completed by the careful direction of the animations and the fast response, aiming at a pleasant and functional navigation on the website.
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